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Friday, October 29, 2010
This year’s original brief was to "design a car for an aging population that equally appeals to the young - the car must be desirable to a 60 year-old and to a 16 year-old." Additionally, the entries had to take into account the society in which the target market lives and should reflect the environmental realities of the twenty-first century while preserving the freedom a personal vehicle represents.
The competition saw the participation of eighteen schools representing 61 students, for a total of 49 entries
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