New Car Prices and Reviews

Hyundai has stepped up its game tenfold with the introduction of the 2011 Hyundai Equus sedan at The New York International Auto Show on Thursday. The Korean manufacturer’s new flagship is going to turn heads with its features, looks, and price.

The luxury sedan has a longer wheelbase than the Lexus LS 460, is reminiscent of a previous generation Mercedes S-Class in its design, comes packed with an amazing litany of features, and, when it’s introduced in the fall, will cost between $50,000 to $60,000, according to Hyundai Motors America president and CEO John Krafcik.

That’s at least $5,000 below the LS 460 and $35,000 below the S-Class.

The Equus is practically Maybach in its features, among them:

• Heated, cooled and (optional) massage seats for the driver
• Reclining rear heated and cooled seats with footrest
• High intensity discharge Xenon headlights with adaptive lighting
• Rear and optional front-view cameras that help in parking and also pulling out of blind spots like an alley
• A 608-watt, 17-speaker, 13-channel Lexicon sound system