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Alfa Romeo appeared in 1910 as simply ALFA. The Romeo designation came from Italian entrepreneur Nicola Romeo, several years later. For the first decade of its existence, barring the final years of WWI, Alfa Romeo produced street vehicles and successful race cars. A famous driver of the Alfa Romeo race cars was Enzo Ferrari, the creator and namesake of Ferrari automobiles. After struggling with financial troubles, the Italian government stepped in, funding Alfa Romeo. After WWII, Alfa Romeo continued to build compact street and race cars, enjoying modest success in the racing circuits. Alfa Romeo has been known for its boastful nature and clever, risky advertisements. Having gone so far as to say Alfa Romeo enthusiasm is a type of ?illness,? there is little doubt about the passion owners feel for these wonderful vehicles. Rare and unique, Alfa Romeo automobiles feature some of the most distinctive styling and impressive engineering available. Coming back to the US in 2008, legions of Alfa Romeo fans are already waiting impatiently for the arrival of their favorite brand of automobile.