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Tuesday, February 6, 2007
Volkswagen's new CEO Martin Winterkorn intends to fill "lucrative market niches" with new models over the coming years. The plan aims to boost profit while shrinking capacity.
"The Volkswagen brand is far from tapping its full potential," Winterkorn said in a letter to employees obtained by Bloomberg.It's unclear what niches Winterkorn plans to fill, but the forthcoming Scirocco and Tiguan could arguably fall into this category. Oddly, Winterkorn is rumored to have considered canceling the Passat coupe, Scirocco and Tiguan projects, but too much had already been invested in their development.
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